BRAND DESIGNER AND STRATEGIST
- hello@marleyalconera.com
- Contact
- +971 58 552 7142
- Address
- Dubai, UAE
Professional Skills
With over 7 years of professional design experience, I specialize in creating strategic and visually captivating brands for small business owners. By carefully understanding my clients’ business objectives, I meticulously design and execute brand strategies that align with their vision, resulting in aesthetically pleasing and strategically executed brand identities.
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe Premiere and After Effects
WordPress
Elementor
Experience
Brand Startegist and Designer, OWner
Started a branding agency that helps SMEs create strategic and visually pleasing brands. Prioritized overall client satisfaction, facilitated strategy sessions, designed brand identities, websites, packaging, social media artworks and gave several talks on branding.
Graphic designer
Designed logos, master visuals and event branding artworks; prepared design files for printing and production for events for government clients such as NCMS, DCD, UAESA, UAEU, etc.
GRAPHIC DESIGNER
Designed and animated weekly social media ads for boosting where the company gets about 80% of leads for sales; designed organic artworks for Instagram, packaging and all their other business communication materials.
Creative Services Manager,
Graphic Designer
Gave art and creative direction; lead the creative team in developing professional logo, branding and graphic designs to ensure quality, accuracy and client satisfaction; monitored team revenue and SLA; handled artwork creation for different social media accounts and brand development projects at a given time while under pressure to meet deadlines.
Education
Bachelor of Arts in Multimedia Arts
I hold a Bachelor of Arts in Multimedia Arts, graduating Cum Laude with a cumulative GPA of 5.315, while also being a scholar. Throughout the 4-year program, I gained extensive knowledge and practical skills in art, graphic design, branding, copywriting, website development, video editing, videography, photography, animation, and marketing, all aimed at applying these skills effectively in society.
My thesis project also won Best Website Award and People’s Choice Award.
Secondary Education
During my secondary education, I honed my leadership skills by serving as the Student Council President during my senior year and as the Student Council Vice President during my junior year. These roles provided valuable opportunities to lead and collaborate with fellow students, contributing to my development as a strong and effective leader.
Portfolio
What I Do
As a true creative at heart, I prioritize my passion for my craft. But I also understand the demands of the industry, recognizing the need to continuously upskill and adapt to evolving trends and technologies.
Beyond design, I invest significant time in honing my skills in brand strategy, marketing, entrepreneurship, and interpersonal relations. Through this, I ensure that every aspect of my work reflects quality and fresh yet logical perspectives, helping me serve clients to the best of my ability.
Brand Strategy
I help clients get to the core of their business by understanding their offerings, target market, competitors, and develop a clear strategy on how they can achieve their goals through branding.
Visual Brand Identity
With a meticulously crafted and custom-made visual brand identity, clients can effectively communicate their values and effortlessly captivate their ideal market.
Graphic Design
With a keen eye for design and attention to detail, I specialize in creating impactful graphic designs for various mediums, including packaging, posters, and social media artworks.
Website Design
By combining visually appealing and user-friendly designs with persuasive and compelling copy, I ensure that websites not only capture attention but also effectively communicate key messages, engage visitors, and drive desired actions.
Video Editing
Whether it’s editing footage to create impactful videos or designing stunning animations, I combine technical proficiency with creative flair to deliver visually stunning and engaging content that leaves a lasting impression on audiences.
Workshops and Seminars
I empower individuals and new entrepreneurs to unlock the power of strategic branding, equipping them with the knowledge needed to understand the basics of brand strategy and discover how they can use it to leverage their business or personal brand.
Speaking Engagements
I’ve had the pleasure to share about brand strategy with different communities in the UAE, predominantly among Filipino entrepreneurs and individuals hoping to build their personal brands.
PASSION PROJECTS
Upon learning that some of my countrymen were enduring long walks to work due to the unavailability of public transportation during the initial stages of the pandemic, I felt heartbroken and compelled to take action. Recognizing the power of branding and design, I initiated the start of a well-branded bike donation drive with the help of my friends.
While they managed the operations on the ground, I focused on branding, strategizing, and creating social media posts from the UAE. Through our collaborative efforts, we successfully provided bicycles to 70 deserving individuals through donations from friends, families, and strangers across the internet. We even got featured in several news publications and interviews. This impactful outcome shows the effectiveness of branding, marketing, and design not only in businesses but also in driving positive change and serving communities in need.
